Hi, I’m Nicole.
A versatile creative leader skilled in Adobe Creative Cloud (especially InDesign), brand management, email marketing, social media, and website management and wearing many hats.
What I bring to the table.
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Jokingly referred to as the Brand Dragon, I take brand integrity seriously and uphold brand standards. Having worked with a single brand for over a decade and, more recently, several high-end brands, I understand and respect the importance of maintaining a brand's uprightness—be it internal or external.
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I’ve learned the importance of developing and maintaining systems that facilitate efficient working environments. As the primary in-house designer at Girl Scouts–Arizona Cactus-Pine Council, I worked closely with the membership (sales) teams to ensure they had the collateral materials to do their jobs effectively. I saw many projects from concept to production and constantly monitored and prioritized them.
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Serving on different teams within the organization and as the senior member of my team, I’ve had the opportunity to collaborate and brainstorm at many different levels. It’s allowed me to lead and motivate others to accomplish a common goal. In addition, I’ve had the ability to interact with staff at all levels, from the volunteer level to C-suite and board members.
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I know the importance of having a positive attitude and a passion for your work, and I’m continually learning. I love tackling new technologies and broadening my skillset.
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Dozens of Emails Created
For several high-end clients
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15+ Years of Design Experience
Across web, mobile, and print
What I can do.
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20th Anniversary Report
I worked with the Marketing Director to create this beautiful piece to showcase Center for the Future of Arizona's work over the past twenty years. This report was part of a larger campaign incorporating the anniversary brand guidelines, which I also developed.
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Social Media Posts / Digital Media
Various social media and digital posts created for clients.
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woom Bikes Friend Referral Program
Designed share screens and emails for woom Bike’s referral program. This campaign increased their referral sales 60% MoM! View the program.
More screenshots of the program can be viewed at the link below.
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Five Penny Creative
Five Penny Creative is a 5-star Etsy shop, with nearly 5,000 sales, featuring high-quality vector and cut files for crafting and DIY. The shop regularly earns a Star Seller badge.
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MDRN Events
Modern Events is a DJ, photo booth, sound, and lighting service. I worked with the owner to rebrand the business, providing logo concepts, branding elements, and collateral design.
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GS Connections Magazine
This triannual magazine is distributed to approximately 10,000 homes across Central and Northern Arizona. This particular issue was redesigned and the first issue to incorporate the new Girl Scout branding.
The issue prior to the redesign can be viewed here.
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Girl Scout Annual Report
Worked closely and directly with the Senior Director of Marketing and Communication to create this simplified annual report.
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Mountain Bike Trailer Wrap
Large wrap design for mountain biking program trailer. This was the first large-scale project to incorporate the new Girl Scout branding.
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Summer Camp Guide
Designed from the ground up, this guide was a challenging yet rewarding project that truly flexed the muscles of InDesign – making a lot of content quickly understood and readable.
The design started with a data merge in InDesign to facilitate and streamline the layout process. Paragraph and Character Styles were critical in creating a seamless flow and structure, and nested styles were also used.
This guide was also translated and laid out in Spanish. The Spanish version can be viewed here.
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Cookie Finder Billboards
A series of billboards throughout the Phoenix metro area promoting the Girl Scout Cookie Program.
