Jun 2022 – Jun 2024 | Friendbuy | Remote

• Designed custom referral marketing campaigns and responsive emails, enhancing client engagement.

• Advised on best practices for referral programs, boosting client satisfaction and retention.

• Coordinated tasks with cross-functional teams, ensuring timely project completion.

• Shared design expertise with team members, fostering a collaborative growth environment.

• Delivered high-quality design solutions, consistently meeting client objectives and brand guidelines.

• Refined client-specific graphic elements, ensuring alignment with brand standards.

• Analyzed client feedback to tailor designs that more effectively met project goals.

Apr 2018 – Jun 2022 | Girl Scouts–Arizona Cactus-Pine Council, Inc. | Phoenix, AZ

• Led visual and technical elements for marketing strategy, achieving measurable engagement improvements.

• Directed design and production for campaigns, guiding a successful brand refresh and team training.

• Scoped and prioritized activities, providing leadership and coordination for impactful decision-making.

• Offered technical support for key events, enhancing social media monitoring and cross-team collaboration.

• Managed Salesforce Marketing Cloud for email strategy and reporting, driving significant campaign success.

• Led a brand refresh, boosting brand consistency across major platforms.

• Facilitated cross-functional teams for event success, improving engagement metrics.

• Streamlined team workflows, enhancing productivity through strategic process redesign.

Apr 2017 – Mar 2018 | Empire Cat | Mesa, AZ

• Supported company-wide creative needs, designing ads, online content, presentations, and print materials.

• Managed project stages from review to final delivery, aligning with marketing goals and brand standards.

• Planned design concepts by studying relevant information and creating sample layouts for approval.

• Enhanced communication materials, ensuring consistency and high-quality visual impact.

• Collaborated with teams to deliver projects on time, contributing to overall marketing success.

• Evaluated design outcomes against marketing objectives to enhance strategy alignment.

May 2012 – Apr 2017 | Girl Scouts–Arizona Cactus-Pine Council, Inc. | Phoenix, AZ

• Implemented a support ticket system, boosting Marcom team efficiency and workflow.

• Developed and finalized consistent visual branding across all materials, enhancing brand identity.

• Directed print operations, managing layout and revisions for brochures, posters, and more.

• Supervised Assistant Graphic Designer, ensuring brand-consistent graphics through effective communication.

• Collaborated with vendors for printing specifications, bids, and project contracts.

• Enhanced digital asset management, streamlining access for all team members.

Mar 2006 – Apr 2012 | Girl Scouts–Arizona Cactus-Pine Council, Inc. | Phoenix, AZ

• Coordinated print communications, enhancing visual content quality and team collaboration.

• Secured social media handles and created a Facebook forum for Troop Leaders, improving engagement.

• Initiated email marketing via MailChimp, leading to better-targeted communications.

• Edited and designed council publications, ensuring professional and consistent materials.

• Initiated the use of digital forums to enhance community interaction.

• Managed precise editing for various high-impact council publications.

• Enhanced team collaboration through effective communication management.

Nov 2004 – Mar 2006 | Girl Scouts–Arizona Cactus-Pine Council, Inc. | Phoenix, AZ

• Supported the Communications and Publications Coordinator by completing assigned tasks.

• Assisted with administrative duties including meeting minutes, letters, and mailings.

• Aided in editing, layout, and maintenance for various materials such as flyers, posters, program guides, newsletters, forms, and the website.